Horses and Mules (1 of 1)

Down in Georgia I saw a ghost sign which made me stop to take a picture or two.  The faded part above the Coca-Cola sign was Horses and Mules.  I found it interesting that the business had evolved with the times to start selling Tires and Lawn Equipment in later years.

In business, there have been so many cases of companies which never could adapt to changing markets.  They believed they were in the business of selling the product which had made them famous, even while the market was moving to whatever was next.

Photography has been a lot like that.  From large format cameras, to 35mm film cameras, to digital cameras to everyone having a great camera in their "smart" phones the technology used to make an image has evolved over the years.  Who knows what will be next?

Adapting to the marketplace in business and in our creative ventures helps us to remain revelant and in touch with the market.  It's not a one and done activity, but has to be a constant journey of change to be successful.